Defending the $13 Cocktail

The folks at just released a great little video (the first of many in a series called “Behind the Drink”), filmed at San Francisco’s Bourbon & Branch, a fine place for a classic cocktail. The gist of it is – there is much to be appreciated when you enter a bar where the staff is truly dedicated to making excellent cocktails. It starts with the people, their time and effort in crafting something wonderful. Then there are the ingredients, the housemade syrups and bitters, the infused spirits, the freshly squeezed juices, and the presence of an array of spirits to be combined in endless concoctions. There’s the ice, no ordinary ice, but ice chosen for how it will interact with the drink, how it will hold its form and temperature, how it will make you, the drinker, feel. Overkill? No more than a restaurant choosing the right plates, the right ingredients, preparing every detail perfectly to deliver a fine dish. A well made cocktail is a thing to simply enjoy, but recognizing the effort behind it amplifies the appreciation.

To see a list of our favorite cocktail bars here in Atlanta, please visit the Thirsty Guide. A fine cocktail here tends to be a few dollars less than in San Francisco, all the more reason to go out for a drink!


Behind the Drink: The $13 Cocktail from on Vimeo.

One Reply to “Defending the $13 Cocktail”

  1. And when headed to NOLA or PDX pick up Drink Deck for a great list of craft cocktail spots and other great bars where you can save money during bar crawls and urban exploration! It a travel and discount guide that doesnt expire freaturing great bar scenes.

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