Shrub & Co. – The Curious Cocktail Elixir

I recently discovered a new little company in Atlanta that is making some great products to help the shrub reclaim its prominent place in the cocktail pantheon. The name is Shrub & Co., and I profiled them over at Creative Loafing Atlanta. I’ve just begun to play around with their shrub mixes, but they’ve already helped me make some incredibly good and interesting drinks. Here’s the intro, please click through to the full article if you’re interested in learning more…

There’s a new shrub in town. And I’m talking cocktails, not shrubbery. You’ll be forgiven if you don’t know what a shrub is, but haven’t you been reading all the excited pronouncements of its ascension to cocktail prominence? The simplest definition and background I’ve found is this from CLASS Magazine:

Shrub comes from the Arabic word ‘sharaba’, which means ‘to drink’. The first mention of the word ‘shrub’ in the English Dictionary was in 1747, which defined it as “any of various acidulated beverages made from the juice of fruit, sugar, and other ingredients often alcohol.”

Which brings us to Shrub & Co., which is a company, dedicated to making delicious shrubs. Shrub & Co. was founded by a small group of Atlanta bartenders and cocktail enthusiast friends who wanted to reinvigorate the use of shrubs in the “libationary arts.”

Read the full article at Creative Loafing