Best Value Bourbons


Over the past year, I’ve had several friends ask for my favorite bourbon recommendations at different price points. America is blessed to have a bounty of great bourbon under $30 a bottle (by the way, there are some great ryes and Tennessee whiskeys, too – notice the Rittenhouse Bottled in Bond in the photo above? – ¬†but for today’s post, we’re sticking with bourbon). You could stay under $30 and have an almost endless variety of fabulous bourbons in your bar, but who can resist the opportunity to buy a bourbon that delivers a drinking experience far greater than its price would suggest?

That said, finding the bourbons that deliver value really comes down to personal taste, to determining what’s a good value for YOU. Do you like something easy drinking, or do you yearn for complexity? Is sweet your thing, or do you like the spice that a rye-heavy mashbill will bring? Do you tend to mix your bourbon into cocktails, or do you enjoy sipping it slowly and neat? All these things provide direction on which bottle you should pick up at the liquor store. But since you’re here, reading this, I’d like to share a few bourbons that simply deliver exceptional bang for the buck and are worth a try for any whiskey lover. Not everyone will find these to be the BEST value for them individually, but they are all worth the investment for anyone eager to tackle the depths of American whiskey. Here they are:

(Caveat: prices quoted are in Atlanta, Georgia, and will vary state to state. Also, please chime in with your favorite bourbons that you think deliver a great value – at any price.)

Under $20
There are a LOT of inexpensive bourbons out there – just go to your local liquor store and you’ll see probably half the shelf space dedicated to the low end of the price spectrum. Evan Williams does a fine job for entry level bourbon around $13, as does Very Old Barton 100 proof. But a step up from that, at around $16 (or, even better, $24 for 1.75l!), there’s one bourbon that really stands out from the rest in the under $20 price range, both in its character and in the value it delivers, and this is the Four Roses “Yellow Label.”¬†Four Roses Yellow is just plain elegant, with floral notes that befit its name (and label color) weaving in and out of light baking spices and a bit of vanilla. This is a bourbon that is light and lively, but it’s this lightness and elegance that really separates Four Roses Yellow from other bourbons at the low end of the price spectrum that can be a bit rough around the edges.

By the way… here’s a great drink idea I picked up at the Atlanta Food & Wine Festival – try topping off a flute of¬†¬†Champagne (or sparkling wine) with a splash or two of Four Roses for a surprisingly great drink (called “The Longnecker”).

Under $30
Once you step up above $20, there are two very different bourbons that stand out in my mind for tremendous value. The first is¬†Elijah Craig 12 year old¬†at $22. Let me repeat that – 12 years old, 22 dollars. I’m not saying that age and quality rise in direct proportion to each other (in fact, I prefer the 12 year old Elijah Craig to its pricier, older, oakier 18 year old brother – which, incidentally, was recently discontinued in favor of limited releases of 20 and 21 year old Elijah Craig), but to get an aged beauty like this under $30 is a steal. Now, Elijah Craig 12 is basically at the opposite end of the bourbon spectrum from Four Roses Yellow – deep and strong rather than light and elegant. The age in the barrel brings loads of brown sugar, dark fruit, vanilla and oak, all those things you look for as time works its magic on the whiskey in the wood. Crazy value – Elijah Craig 12 tastes like many bourbons that go for three times the price.

The other bourbon value in this ballpark is simply one of the most enjoyable bourbons out there, again very different. ¬†Elmer T. Lee Single Barrel,¬†at about¬†$28,¬†is like liquid caramel popcorn, in a very good way. There are plenty of other interesting layers of flavor here, but it’s the caramel popcorn that can’t be ignored, and the fact that this bourbon is just so dang delicious and melodious.

There are plenty of runners up in this category that will make you happy, but I don’t think they quite match the value of the Elijah 12 or Elmer T. Lee: Buffalo Trace ($20), Evan Williams Single Barrel ($22),¬†Eagle Rare 10 year old ($28), and Four Roses Small Batch ($28) all come to mind.

Under $100
Once you get past $30, you first enter a fertile area of single barreled, small batched, and/or well-aged bourbons that tend to fall between $35 and $55. There are plenty of very good bourbons here in this range, but the trouble is that¬†I don’t think any of them deliver the kind of bang for the buck that Elijah Craig 12 or Elmer T. Lee do. Don’t get me wrong, there are several here I really like (including¬†Wathen’s Single Barrel at $32,¬†Four Roses Single Barrel at $38, Old Rip Van Winkle 10 year old 107 proof at $40, Baker’s Small Batch at $41, or Blanton’s and the red label Black Maple Hill at around $50), but I have a hard time saying that any of them knock it out of the park vs. other bourbons at their price range.

Thus, the jump in this category from $30 up to $100. Once you get to the $60-$80 range, you enter the land of special releases and severely limited allocations, bottles that are typically hard to find and even harder on the wallet. ¬†I hate to keep riding the Pappy bandwagon, but once you’re above $50,¬†I find it really hard to argue against Pappy Van Winkle 15 year old. Sure, it’s overhyped. Yes, the switch form the old Stitzel-Weller juice to the newer Buffalo Trace production stock is a bit controversial. Even still, Pappy 15 is simply one of the greatest bourbons you will ever drink. And that’s a great value. (see prior tasting notes)

Other recent bottles that I haven’t regretted at similar price points to Pappy 15 include the¬†Four Roses 2012 Single Barrel Ltd. Edition (barrel strength), which is a darn good bottle at $70, and the annual release of George T. Stagg or¬†William Larue Weller¬†from the Buffalo Trace Antique Collection, also barrel strength beauty/beasts at around the same price.

That’s my take on the best value bourbons out there. What’s yours?

For a fun little follow-up to this post, see my (tongue in cheek) formula for computing bourbon value over on Creative Loafing Atlanta. Which led to reviews of Old Charter 8 and W.L. Weller Special Reserve, both under 10 at my local store!

Bourbon Bounty at Blackberry Farm, Walland, Tennessee


Blackberry Farm sits amongst the bucolic hills of eastern Tennessee, a retreat for lovers of rustic elegance and the ideals of farm-to-table Southern goodness. Enough has been said elsewhere about the excellence of their hotel and restaurant – Blackberry Farm has been rated the #1 resort, small hotel or country inn in the U.S. many times over- so we’ll concentrate on their incredible bar program, and, more specifically, their bourbon collection. Now, we must preface this by saying that one must be a guest at the hotel to access the bar – this is no neighborhood hangout. And staying at the hotel requires a small fortune (or a large fortune, depending on your point of view). Nevertheless, once you’re settled in to the cozy confines of Blackberry Farm, especially on a cold winter day, the bourbon beckons.


While the wine list is one of the most ambitious in the Southeast, the whiskey selection is inherently closer to the ideals of this Southern farmstead. They say: “After all, we are surrounded by the core of American whiskey production. Of course our collection is comprised of both American and international whiskies. However, the one closest to our hearts are the ones produced closest to our homes. We like to believe that our region is at the forefront of the American whiskey revival, and the amber glow that emanates from within our bars clearly represents our passion for brown spirits. … our selection of artisan American whiskies demonstrates the skill, craftsmanship, and traditions of American Master Distillers.”

There are close to a hundred selections of American whiskey on the menu, ranging from a $5 pour of George Dickel #12 Tennessee Whiskey to a taste of rare experimental batches from Buffalo Trace (or equally rare A.H. Hirsch of W.L. Weller aged bourbons) that will set you back a very pretty penny. There are Pappy Van Winkle bottles hand selected for Blackberry Farm’s beverage manager and mixologist, Andrew Noye. There are multiple vintages of single barrel releases. It is a veritable bounty of bourbon.


On a recent cold and blustery December night, we were guided through the bourbon offerings by Jesse behind the bar, a knowledgable bourbon guide if there ever was one. He discussed Blackberry Farm’s intentions to be a bourbon nirvana, and they are certainly getting close. We opted to go for two bourbons we hadn’t tasted before – a Black Maple Hill 21 year old and an A.H. Hirsch 16 year old that was originally set in barrels back in 1974 by Michter‚Äôs Distillery in Pennsylvania – plus a good ole Elmer T. Lee single barrel. It was an interesting lineup – the Elmer T. Lee’s nose just about knocks you out with butter caramel popcorn, the A. H. Hirsch is laden with spice and vanilla, and the Black Maple Hill 21 presents a complex and deep puzzle of aged mysteries. Choosing a favorite among them was nigh impossible, as each one was completely unique and full of character.

Like that Black Maple Hill, Blackberry Farm’s bourbon library is full of mystery, with only a few lucky souls able to explore it in depth. It is a rare opportunity to venture back in time, to savor some American artistry in the shadows of the Great Smoky Mountains.